Legendary Holiday Window by Barneys New York

The 2ND Street District presents Austin’s inaugural Holiday Window Walk, Madison Avenue style holiday windows showcasing iconic musicians and the spirit of the season, celebrating the 20th anniversary of Austin being deemed “The Live Music Capital of the World.”  Students of the St. Edward’s University Theatrical Design Department will manage every aspect of window design from conceptualization to installation.  The Holiday Window Walk will be unveiled on Friday, November 25, and will run through Monday, January 2.  2ND Street District visitors may vote on their favorite display, and the finalists will be judged to win one of 3 scholarships provided by Silicon Laboratories.

 “We’re excited to be a part of this inaugural Holiday event that gives students a chance to showcase their talents while providing the Austin community with another terrific way to enjoy the holiday season,” said Shannon Pleasant, Sr. Director of Corporate Communications for Silicon Laboratories.

 Kathryn Eader, Assistant Professor of Theatre Arts and Design at St. Edward’s University not only appreciates the opportunity for her students to apply their skills in a “real life” format, but also acknowledges the impact of Silicon Laboratories’ generosity.  “Several of our most talented, hard working students come from families that are having a very hard time, financially.  The 2ND Street District’s Holiday Window Walk gives them a chance to earn scholarship money that will not only help take some of the burden off of their family, but also allow them to participate in events which will truly benefit their own design careers.”

 “Our goal for this project is twofold,” stated Julie Sutton-McGurk, Marketing Director of the 2ND Street District. “First and foremost, we want to provide Austin’s residents and visitors with a spectacular, festive, and cool experience which is unlike any other in the city.  Secondly, we are proud supporters of the arts, and together with Silicon Laboratories, want to encourage and reward talented students who demonstrate the strong work ethic and passion required to commit to a task of this magnitude.  Families have something fun and free to enjoy, our District receives 14 fantastic windows, and students get an actual public stage upon which to showcase their skills.”

 The students of the St. Edward’s University Theatrical Design Department are devoted to their design challenge; to create a window display that represents Austin’s deeply rooted musical culture and includes an apparent seasonal component.  “The music theme this year is so fitting,” says Senior, Jordyn Campbell. “I’m proud to live in such a vibrant city, and that it is regarded as the ‘music capital of the world.’”   Austin M. Rausch recognizes that this project “forces [the students] to think outside the box, as opposed to ‘in the window.’  To create an individualistic design that meets the judging criteria, and caters to the public, the shoppers, and the retailers, is truly amazing.  As a Senior, this opportunity carries so much weight. We gain practical experience and make invaluable connections.  That, and the opportunity to earn a scholarship, is not just a privilege, for me, it’s a miracle.”

 For details regarding The Holiday Window Walk and voting instructions, please visit www.2NDStreetDistrict.com, @2NDStDistrict on Twitter, and The 2ND Street District official Facebook page.

VOTING VIA QR CODE IN THE 2ND STREET DISTRICT – QR Codes provided by Walking Papers Media.

About Silicon Laboratories Inc.
Silicon Laboratories, located in the heart of the 2nd Street District, is an industry leader in the innovation of mixed-signal semiconductors that allow the analog world we live in to interact with the digital world of computing. Silicon Labs is committed to sharing the company’s success with the community, specifically education programs that help develop math and science skills among young people. Silicon Labs has design, engineering, marketing, sales and applications offices throughout North America, Europe and Asia. For more information about Silicon Laboratories, please visit www.silabs.com.