'Tis the season to bundle up, go off in search of the perfect gifts for the ones we love, and enjoy the delights of December. In the 2nd Street District, that means special events galore, where locals and visitors alike stroll along our sidewalks, supporting downtown businesses while indulging in holiday treats and entertainment under the twinkling lights.
So far this month, we've hosted a handful of glee-filled gatherings, from the 2nd Street Social Sip & Stroll to our first-ever Santa Lounge. Take a gander at the fun we've been having in the heart of Austin this holiday season--if you breathe deeply enough, you just might catch a whiff of hot chocolate.
For the inaugural Santa Lounge, held at 3TEN Austin City Limits Live, a host of local businesses got in on the action: Cafe Ruckus provided piping hot cocoa while Bribery Bakery kept things sweet with free treats; Rae Cosmetics prepped everyone (the big guy included!) for their Santa photos taken by Zappy Springs; Toy Joy kept things hopping with an awesome kids zone; and since it's not a celebration without classic holiday cartoons, Violet Crown Austin knew just what to bring to the screen.
For the 2nd Street Social Sip & Stroll, holiday shoppers enjoyed cocktails at local retailers like Flor, Saint Bernard, Sikara & Co., and Teddies for Bettys, taking in the sights of the student-decorated shop windows along the way. Window competition judges included KEYE's Taylor Ellison, Mix 94.7's Brad Booker, and Austin Way's Kathy Blackwell; this year's winner was Colleen McCool, who gussied up the League of Rebels Menswear window with a festive, dapper theme. And the newest visual addition to the 2SD landscape, sure to pop up soon in plenty of Instagrams (and rightly so), is the custom "Love Will Win" mural installed by beloved local street artist Mike Johnston and unveiled to an approving Sip & Stroll crowd.