2nd Street District


ModCloth Comes to Austin

**Guest Post by Lauren Whitehouse, ModCloth Fashion Publicist

ModCloth has set up shop in 2ND Street District! Now through Memorial Day, the online purveyor of unique indie and vintage-inspired styles and home goods is hosting a pop-up shop at 249 W. 2nd Street.

What can you find at ModCloth’s 2ND Street District shop?

  • A curated collection of ModCloth styles, including dresses, separates, shoes, graphic tees, accessories, and unique home decor
  • Exclusive swimwear available in a full range of sizes (up to 4X)
  • One-of-a-kind vintage chosen especially for Austin (cowboy boots!)
  • Offerings from 8 local Austin artists
  • Graphic t-shirts, including a custom ModCloth x Austin tank, only available in-store
  • Free personalized appointments with on-site ModStylists™ for expert fit and styling guidance (book an appointment)
  • Free ModCloth Austin tote bag with any purchase

Everything we do at ModCloth is inspired and influenced by our vibrant online community, so we are relishing the opportunity to meet our fans ‘IRL’. Stop by the shop to snap a selfie and tag #ModClothIRL for a chance to win a $100 gift certificate. We can’t wait to meet you!

Photos by Laura Morsman Photography

White Linen Night Goes Full Color In the 2ND Street District

Mike Johnston - TRUTH

Mike Johnston - TRUTH


What began in New Orleans as a way to celebrate local artists and lure residents into the streets, The 2ND Annual White Linen Night now beckons Austinites and city visitors to The 2ND Street District (2SD) for a night uniting the culinary and creative communities.

In addition to the ticketed wine & food pairing block party and the free in-store events throughout the 2SD, attendees will also be able to view the new public mural by a rising star in the art community, Mike Johnston.

Known also as "TRUTH," Johnston calls himself a street art evangelist spreading joy to the public. He has designed a piece to be located in the AMLI Downtown service court, located directly across the street from the entrance of W Austin

I am jazzed about creating a mural for the 2nd Street District. After having a few art shows in this area, I have really fallen in love with it! I’m hoping that the wall I’m painting will brighten someone’s day. Thank you to [2SD Management] for giving me the opportunity and crafting the lovable phrase that I am using as inspiration ‘Texas Warmth Meets Austin Cool!’
— Mike Johnston

The 2ND Street District prides itself on being the "best-in-class merchant district in the city, filled with Austin's finest retailers and restaurants. In addition to being devoted to nurturing local businesses and keeping Austin weird, you might not know that the 2SD is committed to continually focusing on and providing for its community, by way of free concerts and events, scholarship competitions, support of local non-profits, and now, by installing another work or public art to be unveiled on White Linen Night, August 2nd.

Please visit and enjoy!

Don't forget to let us in on the fun and tag #2NDStDistrict when you share your pics.