BMW 2ND Street Soundcheck Music Showcase to bring community together in support of Darrell K Royal Research Fund for Alzheimer’s Disease

2ND Street District joins forces with Austin Monthly to host a free day of music, shopping, food, fun and philanthropy

Austin, Texas (January 27, 2014) The 2ND Street District, Austin Monthly, BMW and the Darrell K Royal Research Fund for Alzheimer’s Disease invite Austinites to attend 2ND Street Soundcheck on Saturday, March 1 from 1 to 8 p.m.

Thousands will pack the 2ND Street District and rock-out to seven local and national bands. The all-day festival features bright emerging talent including L.A. based Broken Anchor, whose songs have been featured in several commercial and television spots, The Digital Wild, a trip hop group from Austin that’s quickly gaining fans as word spreads of their amazing live shows, Nashville’s Leagues, featuring Two-Time Grammy Award winner Tyler Burkum on guitar and Black Milk, a hip hop producer/performer and emcee from Detroit.  Capping off the full day of music will be Austin’s own Bob Schneider.

The festival, emceed by singer-songwriter and Austin native Ginger Leigh, will coincide with the release of Austin Monthly’s 10 Bands to Watch in 2014. Among those who will be featured in the magazine and festival are ten-piece folk rock collective East Cameron Folkcore and Austin rap sensation Zeale.  “For the eighth year in a row, Austin Monthly is highlighting 10 bands that we feel are right on the cusp of hitting it big. These two bands are among them,” said Austin Monthly Editor-in-Chief Erin Quinn. “In the past, we’ve featured Okkervil River, The Octopus Project, Ume, Kat Edmonson and more—and 2014′s bands are at that same stellar caliber.”

During the festival, attendees can chow down on local cuisine, enjoy a cold beverage at Shiner’s Beer Garden, and snag souvenirs and tasty treats from more than 20 food vendors, restaurants and brands – all raising awareness and funds for Darrell K Royal Research Fund for Alzheimer’s Disease.

“The 2ND Street District is so proud to host 2ND Street Soundcheck for its third year. Giving is a part of every initiative we create, and we are honored to be able to contribute to a local charity like the DKR fund that positively affects so many,” said Julie Sutton, 2nd Street Retail Marketing Manager. “Plus, our small businesses are committed to fostering community, and what better way to do that than to give Austinites an `I saw them before they exploded’ story? Great food, live music, in the heart of downtown, on a spring day…that’s `Austin Cool’ at its best.”

2ND Street Soundcheck is free and open to the public and will take place from 1 to 8 p.m. on 2ND Street between Colorado and San Antonio Streets. For event details, full lineup and parking information, please visit www.2NDStreetDistrict/soundcheck.


About 2ND Street District

In the center of downtown and at the heart of what makes Austin unique, are more than 60, primarily locally owned specialty shops, services, and dining destinations.  Where Texas Warmth Meets Austin Cool, 2ND Street District prides itself on being a first-class retail district with a heightened focus on the customer experience.  Known for having something for everyone, including community events, it celebrates Austin, its residents, and visitors of the capital city in style, which is why so many of “those in the know” think of 2ND, first!  For more information, please visit

About Austin Monthly

Austin Monthly is the area’s definitive city and regional magazine. Each month, Austin Monthly informs, entertains and intrigues readers in the capital city in an effort to provide relevant information, enrich lives and foster enthusiasm for our unique city. This full-color, urban lifestyle magazine brims with creative and intelligently written columns, personality profiles, useful resource guides and riveting features. Austin Monthly captures the attention of our readers with insightful articles to keep them up to date. From stories and columns to restaurant reviews, personal essays and listings about events, fashion, shopping, dining, the arts and business, Austin Monthly depicts our home.

About Darrel K Royal Foundation

The Darrell K Royal Fund for Alzheimer’s Research represents the commitment to excellence in Research and Care for Texans to attempt to cure Alzheimer’s Disease (AD) in our lifetimes, to expand research into MILD Cognitive Impairment (MCI) and to expand the paradigms of care and access for Texans enabling exposure to preventative and treatment strategies aimed at combating the epidemic of AD.