Savor, Shop, Repeat: The 2nd Street District Welcomes Hot New Spots, Luxury Renovations and Holiday Deals
Savor the Season: Discover a New Eatery & Happy Hour Hotspots
Just in Time for the Holidays: Shop New Stores & Exclusive Black Friday Deals
Luxury Redefined: Experience the All-New W Austin
Holiday Hustle: Look & Feel Your Best This Season
Looking for the perfect places to dine, shop, and celebrate the beginning of the holiday season in Austin, Texas? The 2nd Street District is buzzing with fresh additions and unbeatable deals! Here’s your guide to what’s new downtown and what to look forward to as you plan your Black Friday and Small Business Saturday shopping sprees.
Savor the Season: Discover a New Eatery & Happy Hour Hotspots
Serenade
The 2nd Street District is alive with the energy of the season. From trendy eateries serving up seasonal flavors to chic restaurants offering irresistible happy hour deals, there's always something fresh to explore. Grab your friends and come ready to eat!
This month is the perfect time to try something new and you might just find your new favorite spot in Austin. Bon appétit!
Serenade is NOW OPEN and making a name for itself here in the 2nd Street District. This classic brasserie with a Lone Star twist offers elevated comfort food in an approachable & tranquil setting. French and continental influences are evident in dishes like Housemade Gougeres and Duck Confit (pictured), while refined yet rustic Texan flavors shine in the Quail Knots and any steak on the menu.
And don’t forget about the amazing drinks. The cocktails are inventive, the wine list is globally curated, and the beer selection ranges from European specialties to local Austin brews.
It’s happy hour time! The 2nd Street District is the ultimate destination for happy hour enthusiasts poised for a night of fun. Pair your drinks with a tasty bite to eat for the perfect evening.
In the mood for some fresh sushi in a lively atmosphere? BarChi Sushi is your go-to spot. With a reverse happy hour every Friday and Saturday night from 10PM to 12AM (with a live DJ from 9PM to 12AM), it’s the perfect late-night stop for sushi and music lovers alike!
Bill’s Oyster offers a daily happy hour from 3PM to 5:30PM, with $3 oysters and unbeatable drink specials – enjoy $2 off beer and 50% wine by-the-bottle. Swing by to experience the seafood scene with a twist of Austin flavor!
Pizza, pasta, and more — Taverna is known for its authentic Italian food and inviting atmosphere. Come visit during happy hour on Tuesdays through Fridays from 3PM to 5PM, available at the bar, outside patios and the Baci Room. House sangria is only $8 and the bites are unbeatable. Give the fried lobster ravioli or the tuna tartar tostada a try!
Spread some holiday cheer while enjoying an authentic culinary experience at The Well. From November 25 to December 22, bring new toys, coats and other essential items to The Well & drop them off at their toy & coat drive to support SAFE, a local Austin organization dedicated to ending abuse and providing support to those in need. The Well will match all donations, doubling the support for our community this holiday season!
Just in Time for the Holidays: Shop New Stores & Exclusive Black Friday Deals
New shops and unmatched Black Friday deals await discovery at the 2nd Street District in Austin. We’re so excited to have two new stores in our neighborhood!
Our bustling downtown district is the perfect place for finding unique gifts and stylish must-haves this upcoming holiday season. Be sure to take advantage of exclusive promotions that make it easy to check off your shopping list while supporting local businesses.
We’re welcoming Ten Thousand Villages and Brandy Melville to our 2nd Street District neighborhood just in time for the holidays. Let’s show them some true Texas love.
Showcase your style with unique, handcrafted items from around the world at Ten Thousand Villages. You’ll find earrings from Chile, a chess set from India, or serving bowls from Nepal. Everything is ethically made and perfect for your home or a gift for that special someone. Shop new arrivals for exciting winter favorites.
Ten Thousand Villages brings the holiday spirit to the downtown Austin community with “Fair Friday” on Nov. 29, featuring exclusive savings! From Friday, Nov. 29 through Sunday, Dec. 2, enjoy 20% off the entire shop as they honor ethical shopping and fair trade. Don’t miss this opportunity to find meaningful gifts that give back.
Brandy Melville provides a chic and laid-back atmosphere for fashion enthusiasts to discover their next favorite wardrobe staples. With a focus on minimalist designs and comfortable fabrics, our Brandy Melville 2nd Street location offers a range of stylish apparel, including basics, graphic tees, and bohemian-inspired dresses. It’s time to go shopping!
The Eliza Page holiday collection is here! Add some luxury to your jewelry box as you shine bright this season with new sparkling jewelry. Turn heads with a bold statement ring or diamond-encrusted huggie earrings from their downtown Austin location.
The Black Friday deals at INDOCHINO are in full swing! Known for their made-to-measure tailoring and innovative fit process, INDOCHINO is the spot for you to find stylish custom pieces just in time for the holidays. Gear up for these incredible deals:
Up to 40% OFF Sitewide
Custom Suits Starting at $329 USD
25% OFF Two Luxury Suits Bundle
25% OFF Two European Suits Bundle
40% OFF Five Shirts Bundle
The deals are too good to pass up at Hemline. Get ready for Purple Wednesday, Black Friday, and Cyber Monday savings and find the most unique, fashion-forward apparel & accessories! Their Holiday Shop is loaded with all things festive.
Purple Wednesday (Nov. 27):
Enjoy 30% off almost everything! (Some exclusions apply.)
Black Friday (Nov. 29):
40% off from 9–10 AM
30% off from 10–11 AM
20% off after 12 PM
Cyber Monday (Dec. 2):
FREE shipping on all online orders!
Lacquer Luxury Nail Studio has some fantastic deals to kick off the holiday season! Whether stocking up on trendy polishes or discovering something new, don't miss out on these festive savings right in downtown Austin.
Enjoy up to 40% off select retail items (while supplies last), perfect for finding unique gifts or treating yourself this Black Friday and Small Business Saturday.
Luxury Redefined: Experience the All-New W Austin
Luxury in the heart of Austin, the newly renovated W Austin hotel is ready to host you with style. After a $60 million transformation, guests can now enjoy redesigned guest rooms inspired by the beauty of Texas' natural landscapes, reimagined bars and much more. Highlights of this one-of-a-kind makeover include:
2nd & Roast Coffee Shop and Bar: This W Austin coffee shop and bar features Medici coffee and espresso, along with French-inspired bites and pastries during the day. By night, you can sip on espresso cocktails for a unique evening vibe.
Living Room: The Living Room Bar is a stunning lobby space that shifts with Austin’s rhythm. During the day, it’s a peaceful retreat, and in the evening, it becomes a lively hangout spot with a gold trumpet-inspired bar and live DJ performances on Friday and Saturday nights.
Blue Room: For an exclusive experience, reserve a seat at the Blue Room, W Austin’s by-reservation cocktail bar. This luxurious bar with deep midnight blue decor and top-notch mixology is a hidden gem that’s perfect for a special night out.
Holiday Hustle: Look & Feel Your Best This Season
It’s the perfect time of year to truly live it up in downtown Austin. You don’t want to miss the exclusive seasonal deals all over the 2nd Street District. Get a head start on your 2025 fitness resolutions & look good while doing it.
This Black Friday, SUGARED + BRONZED is offering an exclusive deal for newbies. Guests can enjoy their first month of airbrush tanning or waxing free with the code BFVIP by becoming a member. Don’t worry, membership can be canceled anytime after the second month, allowing customers to enjoy the benefits without any long-term commitment. It's the perfect opportunity to treat yourself to glowing skin and smooth results all season.
Give the gift of strength this season with Barry’s special holiday sale. Get the lowest prices on class packs and memberships, plus retail discounts online and in-store December 2–8. The team is ready to help push you to be your best!
With every purchase, you’ll also earn bonus stars in The Academy, Barry’s complimentary membership program. You can’t beat that!
Conclusion:
There’s no better place to be than the 2nd Street District as the holiday season kicks into gear. Discover a new restaurant, explore the latest shops to come to the neighborhood, and stay in the newly renovated W Austin hotel. As you soak in the lively atmosphere, support local businesses and treat yourself to all the festive experiences our iconic downtown area has to offer. We’ll see you there!
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