20 Years of 2nd Street: Businesses That Shaped the District
La Condesa: A Modern Mexican Icon in Austin's 2nd Street District
Eliza Page: Curated, Designer Jewelry with a Legacy of Craft and Connection
III Forks: Timeless La Condesas Steakhouse, Texas Tradition
Jo’s Coffee: An Austin Original, Keeping Downtown Caffeinated & Connected
milk + honey: 20 Years of Elevated Self-Care, Designed for the Whole You
Taverna: A Taste of Italy in the Heart of Austin
For 20 years, the 2nd Street District has been a cornerstone of downtown Austin, shaped by the businesses that have called it home since the beginning. These longtime tenants have helped define the District’s character, creating the experiences, relationships, and sense of place that keep people coming back.
As we celebrate this milestone, we’re shining a light on the original shops, restaurants, and local favorites that have been part of our story from the early days, including locally-owned, minority-owned, and women-owned businesses.
La Condesa: A Modern Mexican Icon in Austin's 2nd Street District
“As one of the original restaurants in the 2nd Street District, it’s been incredible to watch the neighborhood grow and evolve over the years. We’ve seen the block fill with new energy while still maintaining its sense of community. ”
Mexico City meets Austin at La Condesa. For nearly two decades, this 2nd Street staple has been serving modern Mexican cuisine rooted in seasonal ingredients and elevated by its signature house-made masa. A meal at La Condesa is both refined and inviting, blending bold flavors with a vibrant, welcoming atmosphere.
Their renowned bar program boasts one of the city’s largest collections of 100% blue agave tequila and mezcal. La Condesa is a 2024 and 2025 MICHELIN Guide Recommendation, further solidifying its place as a standout in Austin’s dining scene.
How does La Condesa celebrate Mexican culture beyond the menu?
La Condesa is a love letter to the beautiful, chic neighborhood of La Condesa in Mexico City. Beyond the menu, we celebrate Mexican culture through hospitality, music, tequila and mezcal traditions, and the vibrant energy of gathering around the table. We aim to honor both longstanding traditions and modern expressions of Mexican cuisine and culture.
Is there a moment, dish, or memory from the past 20 years that stands out as especially meaningful?
One of our favorite memories has been the Cinco de Mayo block parties we hosted with our neighbors. It was such a fun way to celebrate together and showcase the spirit of the 2nd Street District by bringing the community out into the street to share food, drinks, and good energy.
Are there any standout dishes or drinks that guests return for time and time again — and what makes them so special?
The La Condesa Margarita has definitely earned its reputation. For many guests, it’s the first sip they remember when they think of their time here. Paired with tacos during happy hour, it’s been part of countless celebrations, casual nights out, and first visits over the past 17 years.
How has being part of the 2nd Street District shaped La Condesa’s story and community connection?
As one of the original restaurants in the 2nd Street District, it’s been incredible to watch the neighborhood grow and evolve over the years. We’ve seen the block fill with new energy while still maintaining its sense of community. Being part of that growth — and continuing to stay relevant for our guests 17 years later — has been really special.
Eliza Page: Curated, Designer Jewelry with a Legacy of Craft and Connection
“The 2nd Street District has always been the heart of Austin’s creative and cultural community, making it a natural home for Eliza Page. Its mix of locally rooted businesses, design-forward retailers, and loyal neighborhood clientele reflects the same values we’ve championed since opening our doors”
Eliza Page has been a cherished part of the 2nd Street District story for two decades. Since 2004, this Austin original has showcased curated fine jewelry from talented designers with an emphasis on craftsmanship, quality, and sustainable materials. Whether you’re drawn to unique artisan pieces, custom engagement rings, or heirlooms meant to be worn and treasured for generations, Eliza Page continues to offer a personalized, unforgettable experience.
How has Eliza Page’s design aesthetic evolved over the years, and what has remained consistent?
We originally designed the space to be flexible for us as we grew and changed as a business. The gallery-like feel has remained, yet we’ve remodeled our interior to include more luxe finishes, multiple jewelry cases on the floor, and a private room and area for bridal experiences and ear piercings.
What role has customer connection played in sustaining the brand for 20 years?
Customer connection has been at the heart of Eliza Page from the beginning. We’ve built lasting relationships by helping people mark life’s most meaningful moments — engagements, anniversaries, special gifts, and personal milestones — with unique designs that carry real stories and significance.
Are there any signature pieces or best sellers that customers return for time and time again — and what makes them so special?
Clients return to us for our signature Eliza Page collection that we curate and design because they trust us to find pieces that showcase and highlight their unique style and personality. What makes Eliza Page special is that our jewelry is unique, thoughtfully curated, and made by independent designers. Our jewelry marks milestones, celebrates our clients’ style and taste, and evolves into heirlooms over time.
What makes 2nd Street District the right place for a locally rooted, design-forward brand like Eliza Page?
The 2nd Street District has always been the heart of Austin’s creative and cultural community, making it a natural home for Eliza Page. Its mix of locally rooted businesses, design-forward retailers, and loyal neighborhood clientele reflects the same values we’ve championed since opening our doors — supporting independent designers and celebrating life and its milestones through jewelry.
III Forks: Timeless Steakhouse, Texas Tradition
“The 2nd Street District has changed so much over the years — all for the better! The growth in downtown Austin has been absolutely incredible to watch, and III Forks loves being a part of a diverse, evolving food scene right in the heart of Austin.”
At the heart of the 2nd Street District, III Forks has stood as a symbol of timeless elegance and elevated dining for years. This Austin classic brings a refined steakhouse experience to the city, where USDA Prime beef, fresh seafood, and an expertly curated wine list come together in a chic, upscale setting. III Forks delivers a blend of tradition and contemporary flair that keeps guests coming back. From its warm service to its unforgettable flavors, III Forks is where great meals and great moments intersect in downtown Austin.
What makes a classic steakhouse experience, like III Forks, timeless, even as trends come and go?
Our sincere and inviting spirit, our heartfelt service, and our exquisitely prepared meals that take center stage in a contemporary environment. There is a lot of competition and a lot of new trends, but we focus on impeccable service and perfect food.
What does it mean to see new generations of guests discovering III Forks for the first time?
It is our #1 goal. We strive to convert a new guest to “regular” status. We want to wow each guest who dines with us. We want them to dine with us many times a month, request the same table and the same server. We want to get to know them by name and anticipate their every need.
Are there any standout dishes or drinks that guests return for time and time again — and what makes them so special?
Standout Dish: Chicken Fried Lobster.
Classic Staples: Cowboy Ribeye (24oz Bone-In Prime Ribeye)
Statement Dish: 32 oz. Tomahawk Ribeye
Classic Menu Item Since the Beginning: Off the Cobb Creamed Corn, made with corn fresh from the cobb. It used to be served on all entree plates with snap peas. Today, it is a delicious side that is served family style.
What has it meant to be part of the 2nd Street District as it’s grown into a dining destination over the past 20 years?
The 2nd Street District has changed so much over the years — all for the better! The growth in downtown Austin has been absolutely incredible to watch, and III Forks loves being a part of a diverse, evolving food scene right in the heart of Austin. Iconic eateries, fast casual, fine dining — something is available for everyone. We value our relationships with our neighboring restaurants and hotels as well. We all work together to maintain our dining destination status.
Jo’s Coffee: An Austin Original, Keeping Downtown Caffeinated & Connected
“Being in the 2nd Street District puts us right in the flow of downtown life. We see the morning commuters grabbing coffee before work, creatives having lunch or meetings on the patio, shoppers taking a break, and resident regulars stopping in for their usual order. That steady daily rhythm has made us part of people’s routines, and the energy of the neighborhood just invigorates us. ”
Jo’s Coffee has been serving up community, comfort, and exceptional coffee since it opened in 2006. More than just a spot for your morning brew, Jo’s blends all‑day breakfast, hearty lunch plates, weekend brunch, and classic diner‑style favorites with the same beloved coffee. Whether you’re grabbing a classic Iced Turbo, lingering over a burger and cold beer, or meeting friends for a laid‑back catch‑up, Jo’s is a welcoming place where good food and great conversations happen every day in downtown Austin.
Jo’s has become a true Austin institution — what do you think has made the experience feel so timeless for locals and visitors alike?
Jo’s is just all about keeping things light, simple, and community-focused. We create welcoming, unpretentious spaces where people can gather, relax, and feel like they belong — all with a house-made taco and Iced Turbo, of course. We feel that consistency and authenticity really resonate with Austin’s creative, laid-back energy.
How has Jo’s evolved over the years while keeping that laid-back, unmistakably Austin spirit at its core?
We’ve made thoughtful edits to the menu and updates to our spaces as business and coffee culture have evolved. But the spirit of Jo’s remains the same — it lives in our kind and quirky staff, our support of the neighborhood and community, and our commitment to staying genuine.
We don’t chase every fleeting trend, but when we do jump on board, we always put a uniquely Austin spin on it.
Our neighborhood signature drinks are a great example. At our Downtown location, we just launched The 9 to 5 — an ode to Dolly Parton and all the folks downtown living that 9-to-5 lifestyle. It’s a strawberry banana latte topped with whipped cream and pink glitter — playful, a little unexpected, and very Austin.
Are there any standout dishes or drinks that guests return for time and time again — and what makes them so special?
Absolutely. Our 2-for-1 Jo’s Famous Burgers on Tuesdays has become a weekly ritual for a lot of guests. And on the beverage side, the Iced Turbo and the Belgian are classics that people come back for again and again.
What role has the 2nd Street District played in shaping Jo’s place within downtown Austin’s daily rhythm and culture?
Being in the 2nd Street District puts us right in the flow of downtown life. We see the morning commuters grabbing coffee before work, creatives having lunch or meetings on the patio, shoppers taking a break, and resident regulars stopping in for their usual order. That steady daily rhythm has made us part of people’s routines, and the energy of the neighborhood just invigorates us.
milk + honey: 20 Years of Elevated Self-Care, Designed for the Whole You
“As the neighborhood has evolved into a vibrant destination, we’re grateful it has allowed us to serve both locals who have been with us since the beginning and visitors discovering the brand for the first time. Being part of that growth reinforces what we value most — creating a sense of calm and connection is the heart of a dynamic community. ”
At the 2nd Street District, milk + honey has been Austin’s go-to destination for relaxation and self‑care since it opened in 2006. This award‑winning spa, medspa, salon, and wellness hub offers everything from rejuvenating massages and personalized facials to mani‑pedis, waxing, lash services, and hair styling. milk + honey creates a full‑body experience that helps you unwind, refresh, and feel your best whether you’re stopping by after work or treating yourself to an extended spa day in downtown Austin.
When milk + honey first opened, what vision guided the brand — and how has that vision expanded over time?
milk + honey was founded with a simple vision: to create a place where people could truly relax, feel cared for, and reconnect with themselves. From the beginning in Austin, our founder Alissa Bayer set out to blend expert-level treatments with deep intention and relaxing spaces. The brand has grown across Texas, California, and Chicago, thoughtfully evolving the experience to meet guests wherever they are in their wellness journey.
As wellness trends have grown and changed, what principles have remained at the heart of the milk + honey experience?
At the core of milk + honey is the belief that when people feel better, they live better, and that small, intentional moments of care can create a meaningful ripple effect in daily life. Every visit is designed as a moment to realign, recharge, and reconnect — creating an experience that extends beyond the treatment room. That commitment to holistic wellness and genuine human connection has remained unchanged, even as the wellness landscape continues to evolve.
Are there any signature treatments or services that guests consistently return for, and what makes them stand out?
Our signature facials and massages are longtime guest favorites, but what truly sets milk + honey apart is the ability to care for the whole you in one beautiful and relaxing space. By offering spa, salon, and medspa services under one roof, guests can move seamlessly between relaxation and results-driven care, all rooted in the same philosophy of intentional, elevated self-care.
What has it meant to grow alongside the 2nd Street District as it’s evolved into a destination for both locals and visitors?
Growing alongside the 2nd Street District has been incredibly meaningful for milk + honey. As the neighborhood has evolved into a vibrant destination, we’re grateful it has allowed us to serve both locals who have been with us since the beginning and visitors discovering the brand for the first time. Being part of that growth reinforces what we value most — creating a sense of calm and connection is the heart of a dynamic community.
Taverna: A Taste of Italy in the Heart of Austin
“Being here since the beginning means we’ve had a front-row seat to watch this neighborhood come alive, and what means the most is being a constant fixture through all that change. We’ve seen the 2nd Street District grow from a quiet corner of downtown Austin into one of the city’s most vibrant destinations, and Taverna has remained a steady presence — a place people can count on. ”
Taverna serves up the heart of Italian flavor with a spirited Austin twist. This downtown favorite brings together classic wood‑fired pizzas, house‑made pastas, and seasonal Italian‑inspired dishes in an inviting, energetic setting that feels just right for brunch with friends, date night, or a lively dinner. Taverna offers a taste of Italy right in the heart of Austin, blending bold flavors and warm hospitality that keep guests coming back for more.
When you think back to opening Taverna, what’s one thing about the restaurant or the neighborhood that still feels the same today?
What's remarkable is how much the surrounding architecture has remained constant even as the neighborhood has grown around us. We still see that consistent foot traffic of neighbors, downtown professionals, and visitors discovering the area, which has always been the lifeblood of Taverna. But what really hasn't changed is the vibe. From day one, we wanted Taverna to feel relaxed and approachable— a place where you could come for a casual glass of wine or settle in for a full evening. That laid-back, neighborhood energy is still exactly what you feel when you walk through our doors today.
How has Taverna evolved over the years while still staying true to what made it special from day one?
Taverna has always been rooted in Italian hospitality and authentic flavors, but we've never been a restaurant that stands still. We've stayed current with food and beverage trends, evolving our menu while keeping that foundation of fresh, seasonal Italian cuisine. But what hasn't changed is our commitment to hospitality and being a true part of this neighborhood. We're a gathering place where locals celebrate birthdays, catch up with friends, and create traditions. That sense of warmth and connection, of treating every guest like they're coming into our home, has been at the heart of Taverna since day one.
Are there any standout dishes or drinks that guests return for time and time again — and what makes them so special?
Our housemade pasta is something guests come back for again and again — there's a craftsmanship and care that goes into making it fresh every day that you can truly taste in every bite. On the beverage side, our Blood Orange Margarita has developed a loyal following with its bright, perfectly balanced citrus flavor. And at brunch, the Aperol Spritz is practically iconic — sipping one on our patio on a beautiful Austin morning has become part of the Taverna brunch ritual for so many guests. We also rotate seasonal specialty cocktails throughout the year, so there's always something new to discover alongside the classics.
What does being part of the 2nd Street District since the very beginning mean to you personally?
Being here since the beginning means we've had a front-row seat to watch this neighborhood come alive, and what means the most is being a constant fixture through all that change. We've seen the 2nd Street District grow from a quiet corner of downtown Austin into one of the city's most vibrant destinations, and Taverna has remained a steady presence — a place people can count on. We've celebrated countless milestones with guests who've been coming since we opened and become woven into the fabric of this community. For us, being a fixture isn't just about longevity — it's about being a place that matters to people, a constant in their lives and in the life of this neighborhood we love.
Conclusion:
For two decades, the 2nd Street District has been a place where community, creativity, and culture come alive.
From La Condesa’s bold flavors and tequila traditions to Eliza Page’s thoughtfully curated jewelry, from III Forks’ timeless Texas dining to Jo’s Coffee’s welcoming energy and cozy coffee drinks, from milk + honey’s intentional self-care to Taverna’s warm, Italian hospitality, each tenant has helped shape the District into a place where community, creativity, and culture thrive.
These longtime favorites reflect the rich diversity of Austin itself. They’ve grown alongside the city, creating experiences and memories that keep guests returning year after year. Together, they form the heart of the 2nd Street District: a neighborhood where dining, shopping, and living go hand in hand with culture, connection, and a true sense of place.
Here’s to 20 years of history, stories, and unforgettable moments!
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